Whenever an aspiring candidate asks the question, “when do you think I should start raising money?” my answer is always the same – yesterday!
I cannot begin to count the times I have joined a campaign right before a critical fundraising deadline. And yet there are countless reasons why raising money early on can be pivotal. For example, in order to build a successful fundraising operation you must first create a good infrastructure of data and lists. Moreover, early money can create other opportunities that will give you the greatest chance at success.
A good fundraising operation can very easily built if the campaign has a good base of data. Almost any good fundraising operation will start by organizing and sorting (hopefully) hundreds of personal contacts of the candidate. This step can take a considerable amount of time, in many cases candidates will hand their fundraiser a stack full of business cards, their holiday list, (and my favorite) cocktail napkins with notes scribbled on them. Deciphering this data can take a great deal of time and detective work. Usually, this work can be done months before a candidate is ready to announce his or her candidacy. Once some sort of manageable list is in order, the candidate is ready to hit the phones!
By getting a head start on fundraising, the candidate do things other than just spend hours in a dark room on the phone. Many candidates quickly grow tired of call time and want to get to meet voters and campaign for office. However, if they cannot do this until they hit some of the early fundraising benchmarks. By buckling down early and spending hours of the phone can definitely free up the candidates schedule to spend a few more hours a week shaking hands and kissing babies.
Finally, the greatest reason a candidate should start raising money sooner than later is that it will give them the greatest chance at victory. This should be reason enough to convince candidates to start raising money in April instead of June, but that is not always the case. The facts do not lie in many cases the candidate who jumps in early and raises money the fastest can have a greater chance at victory. Early money is a demonstration of strength to both potential opponents and pundits. An early start will also give you a chance to jump out to an early cash advantage, that in some cases your opponent might never be able to catch.
Every candidate could use some free advice, so to those of you thinking about running for office in 2014, 2015 or even 2016, remember it is never to early to start fundraising. An early fundraising start will give the opportunity to build a solid infrastructure, allow the candidate more time to campaign, and most importantly give you the greatest chance at victory.
By Nick Daggers, Vice President, Fundraising